Smarter Learning

2D Motion Graphics

SmarterLearning is a fictional campaignabout promoting in-depth learning of software tools. Nowadays softwareprovides comprehensive-function tools to help users achieve sophisticated visual effects easily. But the consequence is the inversion of working process: somedesigners tend to find a concept to fit the cool effect, not to create a unique visual solution for a concept. Especially for thestudents, it’s important to understand how a tool actually works, instead of justknowing one or two effects which the tool can achieve. With more fundamentalknowledge of the software, designers canhave more power to achieve what they want. This campaign aims to call people’s attention to this problem.

Microchip / Jason Farnham