Smarter Learning
2D Motion GraphicsSmarterLearning is a fictional campaignabout promoting in-depth learning of
software tools. Nowadays softwareprovides comprehensive-function tools
to help users achieve sophisticated visual
effects easily. But the consequence is
the inversion of working process: somedesigners tend to find a concept to fit the
cool effect, not to create a unique visual
solution for a concept. Especially for thestudents, it’s important to understand
how a tool actually works, instead of justknowing one or two effects which the tool can achieve. With more fundamentalknowledge of the software, designers canhave more power to achieve what they
want. This campaign aims to call people’s attention to this problem.
MUSIC
MUSIC
Microchip / Jason Farnham
