2019 AIGA Flux’s Student Competition
Video / Motion Graphics – Best in Category

This motion identity project is designed for a fictional Korean pop music streaming service. Inspired by the fresh, new, and fun flavor of mint, this motion identity transforms the shape of the mint leaf into a modular rounded-corner square. Building on this single motion unit, a flexible and dynamic system throughout all the visual elements is created. This sizzle reel shows the branded elements in action with music video footage.

MUSIC Swash Bag / Yvng Svs

good evening / SHINEE
dumb dumb / RED VELVET
blooming day / EXO-CBX 
make me love you / TAEYEON
4 walls / F(X)
ddu-du ddu-du / BLACKPINK