2019 AIGA Flux’s Student Competition
Video/Motion Graphics – Best in Category
This motion identity project is designed for a fictional Korean pop music streaming service. Inspired by the fresh, new, and fun flavor of mint, this motion identity transforms the shape of the mint leaf into a modular rounded-corner square. Building on this single motion unit, a flexible and dynamic system throughout all the visual elements is created. This sizzle reel shows the branded elements in action with music video footage.