2019 AIGA Flux’s Student Competition
Video/Motion Graphics – Best in Category

This motion identity project is designed for a fictional Korean pop music streaming service. Inspired by the fresh, new, and fun flavor of mint, this motion identity transforms the shape of the mint leaf into a modular rounded-corner square. Building on this single motion unit, a flexible and dynamic system throughout all the visual elements is created. This sizzle reel shows the branded elements in action with music video footage.


SHINEE: good evening

RED VELVET: dumb dumb

EXO-CBX: blooming day

TAEYEON: make me love you

F(X): 4 walls

BLACKPINK: ddu-du ddu-du