Beta FestMotion Branding
Beta Fest is a fictional motion branding project for a game convention in Baltimore. It celebrates the upcoming games with professionals by giving them a platform to share the latest information and trends. Most importantly – holding the beta tests to the public. Each participant will get an exclusive entry card with a code in it, and the code can be used to join a specific game beta test. This opening video uses the process of manufacturing the entry card as the storyline to take the audience to this whimsical world, and defines the core brand elements. Each part of the video can work individually as a looping video for the social media content.